Gym
A gym is not judged on the equipment displayed at opening, but on what still works a year later — and on the human presence out on the floor.
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Personal trainers, gyms and yoga studios.
Personal Trainer
A personal trainer does not sell exhaustion: they sell a framework, a recorded progression, and a clear line between what belongs to them and what belongs to a health professional.
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Yoga Studio
A yoga studio sells neither flexibility nor serenity: it sells a framework — a group small enough for everyone to be seen, and a variant so that nobody is left watching.
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